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“It ain’t whatcha write, it’s the way atcha write it.”
"We're past the age of heroes and hero kings. … Most of our lives are basically mundane and dull, and it’s up to the writer to find ways to make them interesting."
"The most beautiful things are those that madness prompts and reason writes."
"I would advise anyone who aspires to a writing career that before developing his talent he would be wise to develop a thick hide."
"When writing a novel a writer should create living people; people, not characters. A character is a caricature."
"If you're looking for sympathy you'll find it between ‘shit’ and ‘syphilis’ in the dictionary."
"Writers live twice."
"I think some aspects of writing can be taught. Obviously, you can’t expect to teach vision or talent."
"A well written story should have ‘slush, soot and shit’ — little details and observations that make it worth reading."
AARON SIGMOND is a New York City-based award-winning publisher, editor and bestselling author (and coauthor) whose work focuses on subjects encompassing luxury lifestyle and heritage brands. He is also a noted media and marketing executive who serves as a consultant and content generator for some of the most esteemed global luxury brands.
Growing up in and around Los Angeles, Sigmond took a rather linear path toward being an writer: By age 12 he was editor of his middle school newspaper; he briefly contributed to his high school newspaper; and as an undergraduate, he was on staff as the TV critic for the University of Southern California (USC) Daily Trojan student newspaper. After doing post-graduate work at the UCLA Extension Writers Program, Sigmond moved to New York City to become editor in chief of his first national magazine, the men’s cigar lifestyle glossy SMOKE. Over the next two decades, he held positions including group editor, group publisher and creative director at a variety of publications.
He has worked on both the content and business sides of the two most noted men’s media brands ever, Esquire and Playboy, and has contributed to Maxim, Autoweek, The Hollywood Reporter, Time Inc. Content Solutions and the culty triannual men’s lifestyle periodical, Wm Brown Magazine.
portrait by Nicola Majocchi
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